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The web site had the following in the site, "The Heart of the Home." We noticed that the web page stated " The place you normally start your day and the last place before bedtime." It also said " The Kitchen really is the heart of the home. It is where the meals are created; it fuels the bodies, minds and souls of friends and families all over the world. Our belief is that good service is paramount in everything we do. We provide an extensive range of kitchen designs and finishes for you to choose from. Mr and Mrs Higgins Full Refurbishment of kitchen. Mr and Mrs Forrester, Cottingham." The header had kitchen suppliers hull as the highest ranking optimized keyword. This keyword is followed by kitchens hull, kitchens beverley, and kitchen designers hull which isn't as urgent as kitchen suppliers hull. The other words okikitchens.co.uk uses is kitchen designs hull. fitted kitchens hull is included and could not be understood by web engines.